My Theory of Change:

When you search up the meaning of social media on the internet we get that it’s an application that allows individuals to share and create content. However, Social media is so much more than what is portrayed online. Social media has an abundant amount of harmful effects that are not often talked about. This campaign will discuss and raise awareness to the negative effects of social media and how the increased use of it leads to several mental health issues. Social media has effected many people I know in horrible ways and made them question their self worth. Social media can really harm a person from the inside because it often promotes hate and an increased abundance of cyberbullying. I personally feel like there are many drawbacks to social media, I also feel like you should always know that you are worth so much and never ever let it get to you. Social media can negatively effect a person if they listen to people’s opinions of them and start hating themselves and comparing themselves to instagram models and think less of themselves. My opinion impacts my paper because being passionate about the topic you are raising awareness to is very ideal and most of the time strengthens your campaign. On the other hand, your paper shouldn’t be based on what you think and your opinion, you have to use facts and let these facts steer your paper and then you can start adding a little bit of experience. Adding your experience will provide you with credibility and it will make your readers understand that you know what you are talking about. Furthermore having pathos strengthens your campaign and makes it so much stronger, people are often moved by the stories you will provide and it will cause them to support you and hear your proposal. Having a clear goal is one of the most important parts about doing this campaign. The goal of this campaign is to show teens and adolescents what social media can do to them and how it can very badly effect their health. The goal of this campaign isn’t to get every teenage to stop using social media, the goal of it would be advise them and to make sure they know their worth and to make sure they are taking care of their mental health. Another aim or call to action would be to get them to use it for their benefit rather than using it for their harm, it would be to get them to stop being so addicted to other people’s lives and focus on building theirs.

The way I will be able to achieve my goals and the goals of this campaign are to use the scholarly sources i used for my literature review, and apply them to my campaign. It is important to look at facts, therefore, I am not making anything up, and everything presented in my campaign will be supported. In addition, I have a lot of experience with social media and hopefully I will share what I went through to help them become aware of the true dangers that can come upon them. I will create an instagram page promoting self love and promoting that everyone is more than perfect in their own way. My audience would clearly be teens and adolescents, this information will be best relayed to them if you have stories, visuals, and even facts and numbers to show them tat this is real. Addiction to social media is real and often people are blinded by it, the way to cure all this blindness is to put it out there on a platform they all use so they an be able to grasp this information. The genre of the blogs included in this campaign are going to be personal blogs and memos, while the medium I will use will be as letters, or as small social media blogs to send my message across. It is very important to know the setting of this paper, social media problems are all over the world but my setting will focus on living in the US which will help me serve many young adults and help them use social media to their benefit rather than to their harm.